《Free International Edition: The Past and Future of a Radical Price》

THE NEW YORK TIMES BESTSELLING AUTHOR HERALDS THE FUTURE OF BUSINESS IN FREE. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates thriving niche markets, allowing products and eager consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. In our twenty- first-century economy, Free is more than a promotional gimmick: It's a business strategy that is essential to a company's successful future.