《Harvard Business Review on Measuring Corporate Performance》

Book Description Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. The works collected in Harvard Business Review on Measuring Corporate Performance--including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton--offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly. A Harvard Business Review Paperback. Collection of articles, including 3 seminal articles on the balanced scorecard by Kaplan & Norton, addresses the challenges of evaluating performance measures & aligning your coporate strategy accordingly, & offering leading insights from such leading thinkers as Peter Drucker. Paper. About HBR Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed. From the Back Cover In the knowledge economy, a company's success rests as much on its ability to measure the performance of its intangible assets (such as customer relationships, internal business processes, and employee learning) as on its aptitude for monitoring traditional financial measures. Yet evaluating the latest performance measures and aligning your corporate strategy accordingly poses a serious challenge to managers who must balance daily business demands with long-term strategic goals. The groundbreaking works collected in this volume-including three seminal articles on the balanced scorecard by Kaplan and Norton-address this challenge, offering insights from such leading thinkers as Peter Drucker, as well as practical guidance for developing today's relevant measures. Includes Articles: The Information Executives Truly Need (Peter F. Drucker) The Performance Measurement Manifesto (Robert G. Eccles) Tapping the Full Potential of ABC (Joseph A. Ness and Thomas G. Cucuzza) How High Is Your Return on Management? (Robert Simons and Antonio Dvila) How the Right Measures Help Teams Excel (Christopher Meyer) The Balanced Scorecard-Measures that Drive Performance (Robert S. Kaplan and David P. Norton) Putting the Balanced Scorecard to Work (Robert S. Kaplan and David P. Norton) Using the Balanced Scorecard as a Strategic Management System (Robert S. Kaplan and David P. Norton) About Harvard Business School Press Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders. Book Dimension length: (cm)21.3 　　　 　　　　　 　　　　　 width:(cm)14.2