《The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies》

在线阅读本书 The Chasm Group is one of the world′s leading high–tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high–tech industry. Now Moore′s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step–by–step field guide organized around three major concepts: ∗ How high–tech market develop ∗ How to specify a winning market development strategy ∗ How to plan go–to–market programmes at different points in the life cycle. Wiefels′ back–to–basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be – and are being – used to stay on top in any economic climate. --This text refers to the Paperback edition.