《Excellence in Brand Advertising》

 Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today. What drives consumers to buy? Learn the secrets of 25 top agencies Case histories and in-depth analysis Insider’s view of how the best ad agencies influence buyers and today’s culture